Hidden Research

This advert isn't a typical emotive ad. It is quite unusual and clever but it doesn't make me want to part with my money as much as some others that I have seen.



This advert is very interesting from a graphic and typographic point of view. It also makes you think without throwing facts in your face.



This uses repetition to get the point across. It's quite well done however audience could be limited because it can only be shown after the watershed due to unsettling content.



This uses a voice over to help us see life from her point of view. It's aids an empathetic response as you can more easily put yourself in her shoes.



This is very good advert. It really does it's job. It uses emotive imagery and an emotive voice over to draw you in.